Sunday, May 25, 2008

Facebook vs. LinkedIn: Which is better for business?

Preston Gralla and Jake Widman's article in Computer World describes 6 business scenarios and compares the use of the social networking sites, Facebook and LinkedIn, to solve them. These are:
  1. Look for a job without your boss knowing. The answer? It's a tie - LinkedIn seems to have better job search services but it's much easier to use Facebook anonymously for this sort of task.
  2. Find information about a job you're being interviewed for. The answer? LinkedIn - both sites are good for networking but LinkedIn provides more chances of finding and communicating with the right contacts.
  3. Find a contract worker for a 3-month Web project. Facebook comes out ahead here - its networking abilities are better and cheaper.
  4. Solicit ideas and discussion from team members. Facebook wins here too - it's set up to allow communication within groups of people while LinkedIn is focussed more on the individual.
  5. Get feedback on a nasty IT problem from peers outside the company. LinkedIn is superior here - it has an Answers area where you can post a question to your network, categorise it eg by subject and see what others say about it.
  6. Keep track of former associates. Another tie here - networking is what both these sites do.

All A-twitter

This short article by Rhea Kelly, published in Campus Technology on 1 March 2008 has some positive things to report about Twitter. (I was struggling to find much of a use for it, too!) She starts by lamenting the trend towards no longer reading books now that it's so much easier and quicker to read online sources such as blogs and so on.
She describes the experience of Dave Parry, an assistant professor at The University of Texas at Dallas. After using Twitter with his students he suggested that what it IS good for is - "getting a sense of the world (what people around the globe are paying attention to at any moment); tracking language trends (how a word is used from post to post, or how the 140-character limit can affect spelling, grammar and communication); and utilizing a "public notepad"(gaining inspiration from the creativity of others)."
Parry feels that Twitter "can enhance a sense of classroom community". Twittering students came to see their fellow students as real people and not just fellow students they saw for a short time each week. They were more likely to speak up in and out of class and, even when not in class, to continue to discuss isssues raised in class. This, Parry said, reinforced and connected the issues and the real world.
In conclusion, Kelly says she'll be twittering some book recommendations as a way of encouraging people to read, or read more.

Science 2.0 - Is Open Access Science the Future?

Or, to rephrase the question, is posting raw results online, for all to see, a great tool or a great risk?
M Mitchell Waldrop's article discusses how Web 2.0 tools enhance the ability of researchers to communicate, collaborate and cooperate. This article is a very positive look at scientists' use of tools such as blogs, wikis, and so on, and it suggests ways that they will fit with the traditional publication process.
Published in Scientific American Magazine, April 21, 2008.