Thursday, September 20, 2007

What's the Ballyhoo about Blogs?

This article was published in the journal Serials Review, vol 33, 2007, pp176-187. There are a ten authors, the first one being Jennifer Arnold. It's available (for Murdoch users) on ScienceDirect. Each of the authors describes her/his opinions on the pros and cons of blogs, whether they'll replace more traditional communication channels, and what the authors use them for personally. Pros include being a very successful way to market new services, events and resources, and the opportunity blogs provide to show a little more personality than an official website allows. Cons include the way that blogs tend to meld the personal and the professional (when used in a professional context). There are lots more ideas, comments and opinions in the article, and it's well worth a read.
I did agree with Sarah Morris when she said that as far as leisure goes, she'd rather read a book :-)

1 comment:

Chanhonghan said...

This is a good article. what you have got in your blog is more professional than simply waffling on for nothing!