This article was published in the journal Science, Volume 317, in the 7 September 2007 issue. It's on pages 1341-1343, and is written by Greg Miller.
There is a downside, he feels, to virtual worlds such as Second Life - they may allow people to try out different identities and behaviours, but there's also much potential for devous manipulation.
However, he also reports, they also provide valuable and cost-effective opportunities to research group behaviour. He also reports that "other researchers have begun toying with virtual worlds as settings for experiments that could not pass muster with ethical review boards if done with real people, yet which have the potential to provide valuable insights into human behaviour".
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