An article published in the March/April 08 issue of Technology Review and titled Between Friends discusses the concept of the social graph and how sites like Facebook are proving the value of this concept.
This article is best viewed in colour as the colour graphics help in understanding what is meant by 'social graph'. It's about links between users and blogs (based on subject(s) in common), comments (one user commenting on content in another's online presence, eg MySpace), Twitter, IBM's Atlas (social networks in the workplace), and viral marketing (using consumers' social connections for marketing).
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